Raat Fragrance:

Featured on Packaging of the World

Raat is a South Asian fragrance brand that celebrates the opulence, emotion, and sensory overload of Indian weddings. Drawing inspiration from gilded jewelry, embroidered silks, and the electric energy of a wedding night, the brand embraces excess with intention. Named after the Hindi word for “night,” Raat nods to the traditional Suhaag Raat—the first night shared by newlyweds—reimagining it as a bold, sensual scent story. The identity weaves together maximalist visual cues, South Asian typography, and lush textures to echo the layers of ritual, romance, and revelry that define the wedding experience.

Conceptual Project
Category: Branding, Web Experience, Packaging Design

2023